The Phoblographer -
14 Jan 2026 02:00
Many of Fujifilm's cameras in the past few years have been incredibly frustrating to me. The brand that sold photographers the idea that their X Trans sensors could perform on the same level as full-frame sensors quickly pivoted within a few years to making their own medium format cameras. Then, they seemingly dismissed their fan-base by catering more to the content creator than the photographer. It's one thing to try new experiences as you evolve as a brand - but it's another to aba...
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